Google Webspam Videos from Matt Cutts

Posted on April 5, 2013 by tonyheywood
English: Google Logo officially released on Ma...

English: Google Logo officially released on May 2010 (Photo credit: Wikipedia)

A good post over at Web Pro News on two new video released by Matt Cutts that deal with webspam, penguin and the nature of Google penalties. The video’s outline the differences between a manual penalty and one based on an algorithmic update. The differences in how they are dealt with by Google and a little on how to recover from them.

“…Guess what: in both videos, he talks about Google’s quality guidelines. That is your recovery manual, as far as Google is concerned…”

The complete post is here:

http://www.webpronews.com/google-penguin-update-recovery-watch-these-2-videos-2012-05

The videos are here:

When are Google Penalties Lifted

Does Google take manual action on webspam?

 

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Google Panda Two Years Old Already!

Posted on March 27, 2013 by tonyheywood
Panda in Shanghai Zoo.

Panda in Shanghai Zoo. (Photo credit: Wikipedia)

There a great article over at Search Engine Land about the two years since Panda first hit the search results.

The interesting part of the article is looking at the websites that were initial hammered by Panda  (Thats if a Panda can hammer something!) and were those websites are now.

The reality is that some of the websites have completely disappeared and the vast majority of others have not recovered there pre Panda rankings. There is only one real recovery story. Can you guess of it is…..

Read the full article – with the answer here:

http://searchengineland.com/google-panda-two-years-later-losers-still-losing-one-real-recovery-149491

 

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Great Penguin and Panda Tool – Panguin Tool

Posted on March 15, 2013 by tonyheywood

panguin tool

 

I have discovered this great tool over at Barracuda Digital  that allows you to plot your Google Analytics traffic against the Panda and Penguin updates. Its very simply to use and once you have logged into your analysis account you can look for traffic trends after updates to both Panda and Penguin.  It’s great for analysis of current clients and will be really useful for possible new client analysis at the pitch stage.

You can login to the tool here - The Panguin tool 

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Google Panda Update Due This Weekend

Posted on March 15, 2013 by tonyheywood
Image representing Matt Cutts as depicted in C...

Image via CrunchBase

Matt Cutts has mentioned that there will be a Panda refresh over the coming week either the 15th, 16th, 17th or 18th of March.

“…Google’s head of search spam, Matt Cutts, announced new updates with Google’s Penguin and Panda algorithms and new link network targets in 2013. Matt announced this during the SMX West panel….”

Cutt’s also mentioned that a major Penguin update is due this year.

“…The last Penguin update we have on record was Penguin 3 in October 2012. Before that, we had Penguin 2 in May 2012 and the initial release in April.

So, expect a major Penguin release that may send ripples through the SEO industry this year…..”

and Search Engine Land 

http://searchengineland.com/googles-matt-cutts-on-upcoming-penguin-panda-link-networks-updates-151273

 More details can be found over at Search Engine Watch:

http://searchenginewatch.com/article/2254280/Google-Panda-Update-Coming-Within-Days-Next-Generation-of-Penguin-in-Works

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